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Tony
Charters and Associates Tourforce |
Tourism
is Your Business
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Tony Charters and Associates releases a regular
newsletter Tourforce keeping stakeholders of the tourism
industry connected with current issues, research, events and
funding opportunities.
Reproduction of any items from Tourforce is welcome, with
acknowledgement of the source.
Welcome to Tourforce Edition 12
All Black, Green and Gold
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The recent Roy Morgan Research Tourism Futures
National Survey revealed that 36% of tourism industry stakeholders
believe that Australia should form closer links and market
co-operatively with New Zealand.
In the competitive world of tourism marketing it is understandable
that neither Australia nor New Zealand wants to yield an inch
to their competition. But in reality are NZ and Australia
true competitors?
Isolated as we both are as island nations in the South Pacific
aren’t there more benefits to be gained by working collectively.
Perhaps we should be working more in co-opertition –
co-operative competition. |
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When it comes to tourism performance, both
nations are tracking with uncanny similarity. Inbound growth
to Australia in round terms is just one percent; NZ is the
same – one percent. Outbound travel from Australia is
growing at around 7 percent a year – pretty well the
same as NZ (6.2%). When you look at the transfer of Aussies
to NZ and Kiwis to Australia the results are virtually identical
– just under a million a year each. For each nation,
the other is the largest inbound market. (For NZ the upside
is that Australia has 20 million potential visitors. Australia
is currently relying on NZ, a country of just 4 million people
as its major inbound source market). This alignment of industry
performance when combined with our social, cultural and geographical
alignment provides strong justification for working more closely
in presenting our region to the world. We know that approximately
30% of visitors to NZ are visiting both New Zealand and Australia.
One of the oldest and most successful marketing approaches
has been to cluster like products – we see this every
day in the retail industry – antique shops, jewellers,
restaurants, car yards. The same holds true for Australia
and NZ.
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As the world deals with the impacts of rising
oil prices and climate change there will be significant strategic
advantages in working together across the Tasman. Australia
and New Zealand need to be on the same team to optimise their
share of international tourists .
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Tony Charters |
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News |
Tony Charters
and Associates Creates Consulting Division |
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Over the past 4 years Tony Charters and Associates has
seen a significant increase in consultancy projects undertaken
and as such has been increasingly growing the consultancy
arm of the practice. This development has resulted in the
creation of a Consulting Division within the practice. Dr
Elizabeth Saxon, Principal Tourism Analyst (Projects) who
has been with the practice for 3 years, has been appointed
Director of the newly created division.
Elizabeth holds a doctorate in sustainability assessment in
tourism and has 8 years experience in sustainable tourism
projects. In her new position Dr Saxon will play a key role
in proposal development, project management, team coordination
and budgeting. As Principal Tourism Analyst (Projects) she
also provides specific expertise and input where required
into areas such as sustainable tourism and environmental planning
and policy; stakeholder engagement, advocacy and partnership
development; social research and impact assessment. |
Recent consultancies awarded to Tony Charters
and Associates include:
* National Climate Change Certification Program for Tourism
(Ecotourism Australia)
* Torres Shire Tourism Development Plan (Torres Shire Council)
* Sustainable Development of the Motorhome and Self Contained
Vehicle Market – Issues Paper 2 (CMCA)
* Moreton Bay Discovery Centre Study
* The Green Book – Best Practice Guide (CMCA)
* Grey Nomad Employment and Connections Program (Townsville
Pilot) (Department of Employment, Education and Workplace
Relations)
* Tourism Engagement Strategy (GBRMPA)
Further information: http://www.tonycharters.com
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Spotlight on
Regional Australia |
Political
Heavyweights Listen to Regional Australia |
Senior representatives of Federal
Parliament, both Labor and Coalition will be in
Albury to attend the Sustainable Economic Growth
for Regional Australia Conference (SEGRA)
18-20 August.
“The sustainable development of Australia’s
regions is everyone’s business. No one organisation,
business or government can make it happen in isolation”
said The Hon Gary Gray Parliamentary Secretary
for Regional Development and Northern Australia
when speaking about his attendance at SEGRA.
“I am really looking forward to taking part
at the SEGRA conference
this August in Albury, a proud regional city.” |
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“The Rudd Government’s
vision for regional development is about working
together strategically, cutting through the old
barriers and integrating planning across all levels
of government and the community. Organisations
like SEGRA also play
a key role in bringing us all together.”
“The discussion is sure to be stimulating
– the conference theme of Creative Solutions:
expect them to be different will challenge us
to look at the issues facing regional Australia
in a new light, and to work innovatively to meet
these challenges.”
In addition to the keynote opening addresses
from The Hon Gary Gray, The Hon John Cobb, Shadow
Minister for Regional Development and Water Security
will be delivering a SEGRA
business breakfast and The Hon Warren Truss leader
of the National Party will be attending the opening
Sunday evening function.
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‘SEGRA
2008 will be an excellent opportunity for delegates
to advocate on behalf of their regions directly
to the policymakers’, said Kate Charters,
Convenor of SEGRA.
SEGRA this year has
90 speakers representing all regional interests.
Through keynote addresses, open forums and panels
and workshop settings delegates learn a lot and
share a lot. A comprehensive networking program
ensures that discussion and debate continues well
after the formal sessions have closed.
To find out more or to register for SEGRA,
please visit www.segra.com.au/segra
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Australia
2020 Summit - Scenario Planning for Regional Australia |
In the welcoming address from Prime
Minister Kevin Rudd at the Australia 2020 initiative
the Prime Minister also identifies 10 categories
which are useful umbrellas under which to capture
approaches to the future.
Leading futurist Oliver Freeman, Managing Director
of the Neville Freeman Agency, has collected these
categories under the data clustering protocol
used at the Neville Freeman Agency.
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NATURE
- population, sustainability, climate change and
water
- future directions for rural industries and rural
communities
SOCIETY
- a long-term national health strategy –
including the challenges of preventative health,
workforce planning and the ageing population
- strengthening communities, supporting families
and social inclusion
- options for the future of Indigenous Australia
POLITICS
- the future of Australian governance: renewed
democracy, a more open government (including the
role of the media), the structure of the Federation
and the rights and responsibilities of citizens
- Australia’s future security and prosperity
in a rapidly changing region and world
ECONOMICS
- future directions for the Australian economy
– including education, skills, training,
science and innovation as part of the nation’s
productivity agenda
CULTURE
- towards a creative Australia: the future of
the arts, film and design
TECHNOLOGY
- economic infrastructure, the digital economy
and the future of our cities
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The significance of the 2020 initiative and
its relevance Regional Australia cannot be under-stated
– futures-thinking is now a mainstream political
activity.
Oliver Freeman will deliver a keynote address
and conduct a workshop at the SEGRA
Conference 18-20 August 2008. The address and
futures workshop is designed to enhance our capacity
to think creatively about future challenges and
opportunities.
For further information about regional scenario
planning please visit the SEGRA
website.
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Oliver Freeman, MD Neville Freeman
Agency
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Climate
Change Workshop - Practical Responses for Adaptation
in Regional Australia |
The Sustainable Economic Growth
for Regional Australia (SEGRA) Conference,
Australia’s foremost platform for discussing
the latest regional issues will offer a big picture
perspective on climate change through a full day
workshop ‘Climate Change Adaptation and Mitigation’
held 20 August 2008 in Albury.
The workshop facilitated by Assoc Prof Peter
Waterman, Coordinator Climate Change Coasts and
Catchments, University of the Sunshine Coast,
Prof Bob Miles, Institute for Sustainable Regional
Development, University of Central Queensland.
Climatic variability and extreme weather conditions
have become a topical issue reaching the agenda
of both private and public sector organisations
and in particular those in regional Australia
who rely heavily on primary industry and natural
resources for their economy.
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The workshop focuses on understanding
the environmental, social and economic dimensions
and responses for adapting to climatic variability.
Adaptation needs to be mainstreamed into local
and regional development policy, plans, programs
and projects of governments and business. The
Regional Climate Change Adaptation and Mitigation
Workshop aims to show how this can be done. There
will be case studies from local government and
the Murray Darling Basin Commission showing successful
applications and a hands on climate simulation
model, Climsystems, suitable for application in
your own region.
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“This workshop in particular
aims to equip those working within urban and rural
land use planning, the primary industry and natural
resources management sectors to understand how to
implement these tools and techniques within their
own region,” he said.
Associate Professor Waterman said:'’One
of the tools that integrates data and models for
examining impacts and adaptation to climate variability
and change is the SimCLIM software modelling system.
The workshop will give participants the opportunity
for ‘hands on’ application of this
system.’
“Approaching the workshop from a scientific,
environmental, social and policy perspectives
will ensure delegates are equipped to deal with
and implement adaptation strategies.”
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For a full copy of the SEGRA
2008 conference and workshop program and registration
details please visit the SEGRA
website: www.segra.com.au/segra
or download a workshop registration here.
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Conferences
& Events |
World
Tourism Day Campaign |
The main purpose of World Tourism
Day is to foster awareness among the international
community of the importance of tourism and its
social, cultural, political and economic values.
The 2008 World Tourism Day will be hosted in
Peru on 27 September and will focus on the global
tourism industry’s response to the challenges
of climate change including the Davos Declaration
and encouraging its implementation by all stakeholders
at a global level.
Further information: http://www.unwto.org/wtd/index.php
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http://www.oars.com/images/peru/main_peru.jpg
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IUCN World
Conservation Congress |
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The IUCN World Conservation Congress
is the world's largest conservation eventheld
every four years, that aims to improve the management
of the natural environment for human, social and
economic development. The next event will take
place from 5 to 14 October, 2008 in Barcelona,
Spain. More than 8,000 leaders from government,
the public sector, non-governmental organizations,
business, UN agencies and social organizations
will discuss and debate the world's most pressing
environment and development issues.
Further information: http://cms.iucn.org/news_events/events/congress/index.cfm |
Ecotourism and
Sustainable Tourism Conference |
The third Ecotourism and Sustainable Tourism
Conference will be held at the Fairmont Hotel
in Vancouver, Canada from 27 to 29 October, 2008.
The conference will provide an opportunity for
business leaders, travel and tourism professionals
and community members to gain knowledge of the
latest trends and key challenges facing ecotourism
and sustainable tourism. The program will also
incorporate innovative case studies and strategies
for sustainable tourism development in the US
and Canada.
Further information: http://www.ecotourismconference.org |
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National
Guiding Conference |
http://www.goa.org.au/GuidesofAustralia.aspx
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Guiding Organisations Australia,
the national peak body for tour guides, will be
holding their Inaugural Conference from 24 to
27 August 2008 on the Gold Coast. The program
is aimed at raising the industry standard of tour
guide practices through professional development
activities and familiarisation visits.
Further information: http://www.goa.org.au/
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Planning
& Policy |
Regional
Tourism Action Plan |
Tourism Victoria has released
the draft Regional Tourism Action Plan
2008-11 for industry comment. This plan
will outline the direction for regional
tourism for the next three years. The
plan addresses issues affecting tourism
in regional Victoria and will provide
an implementation schedule to translate
directions from the State Government 10
Year Tourism and Events Industry Strategy
into action. Businesses, industry groups
and local communities have been asked
to provide feedback to the Action Plan,
with feedback due by 31 August 2008.
Further information: http://www.tourism.vic.gov.au/index.php?option=com_
content&task=view&id=177&Itemid=2097
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http://www.vtoa.asn.au/0-home/visionsofvictoria918800-302.jpeg
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Product
Development |
World
Heritage Expeditions |
http://www.amnhexpeditions.org/unesco.php
AMNH Expeditions the educational
travel program of the American Museum of Natural
History and the UNESCO World Heritage Centre
have launched a partnership aimed at increasing
awareness of the need to protect and preserve
the values of World Heritage sites. Travellers
have the opportunity to meet with selected site
managers, learn about UNESCO's World Heritage
mission and take part in special UNESCO-themed
programs which feature privileged access to
certain key sites.
Further information: http://www.amnhexpeditions.org/unesco.php
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Hepburn
Mineral Springs Reserve Bathhouse |
The Belgravia Health and Leisure Group which
manages 50 sports, leisure and aquatic centres
Australia-wide has been selected as the new operator
of the Hepburn Mineral Springs Reserve Bathhouse.
The iconic bathhouse has undergone a $10.6 million
redevelopment including construction of a new
building to house three public pools, and refurbishment
of the massage, relaxation and private bathing
rooms of the existing heritage-listed Edwardian
building.
Further information: http://www.majorprojects.vic.gov.au/Web3/majorproj.nsf/All
Docs/9A29EFE02AC240F0CA2571A900249744?OpenDocument&Expand=2.1&
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http://www.majorprojects.vic.gov.au/Web3/majorproj.nsf/AllDocs/9A29EFE02AC240F0CA
2571A900249744?OpenDocument&Expand=2.1& |
Infrastructure
& Investment |
Alpine
Resorts Upgrade |
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Australia’s alpine resorts
have finished a $25 million plus capital works
program including fully automated snowmaking systems,
the installation of 99 snowmaking guns, new grooming
equipment, the first six seater chairlift in Australia
and improvements in snow fencing and drainage.
Significant investment has also been made in upgrading
ski rental and children’s facilities, new
lodge accommodation, shops and restaurants. Winter
alpine tourism contributes $1.3 billion net to
the national economy via 2.3 million skier day
visitors.
Further information: http://www.asaa.org.au/templates/asa/page/page_standard.php?secID=922
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Airport
for the South West |
Tourism Western Australia has
announced the appointment of consultants CAPA
Consulting and Tourism Futures International
to investigate the need for an airport in the
South West region. A feasibility study will
establish current and future demands for regular
passenger air services and determine what this
means for infrastructure and route development
in the region. The study is being jointly funded
by the Busselton Shire Council, the Augusta
Margaret River Shire Council and the State Government.
Further information: http://www.tourism.wa.gov.au/Media_Centre/Media_Releases/
Pages/South_West_airport_consultants_appointed.aspx
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http://www.jeffcitymo.org/cd/airport/images/Airport5-02planes.JPG
Awards |
Logan City
Council's SouthWest 1 Wins Earth Award |
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Leading the way in innovate construction
and environmental design, Logan City Council's
SouthWest 1 development has been awarded the Earth
Award by the Civil Contractors Federation (Queensland)
for Category 4 – construction projects in
Queensland with a value between $30 - $70 million.
Council won the award, in conjunction
with site contractors Neumans and GHD. GHD and
Tony Charters and Associates jointly developed
the concept plan and pre-feasibility for the Loganholme
Wetlands Complex providing key recommendations
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SouthWest 1, one of the biggest developments
in Logan’s history is already winning awards
before it has even officially opened – it
will be officially opened by Premier, Anna Bligh
later this month.
The Complex, which has attracted high quality
green commercial tenants, is a master-planned
40ha mixed industry and business precinct. It
is expected to create up to 2,000 new jobs in
the city once fully tenanted.
The 80ha Berrinba Wetlands Park is placed beside
it and is a combination of natural beauty, environmental
features and recreational facilities.
The Civil Contractors Federation Earth
Awards are designed to highlight distinction in
construction technique, as well as environmental
and project management.
Logan City Council will now be eligible for a
national award, to be announced later this year.
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PATA Gold
Awards |
Winners of the 2008 Pacific Asia
Travel Association Gold Awards include Singapore
Airlines, Delhi Tourism and Transportation Development
Corporation, Nihiwatu Resort in Indonesia and
Cinnamon Island Alidhoo in the Maldives. This
year the PATA Gold Awards attracted 258 entries
from 108 travel and tourism organisations. Winners
will receive their awards at the PATA Travel Mart
in Hyderabad, India on 19 September 2008.
Further information: http://www.pata.org/patasite/index.php?id=128 |
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Sustainable
Tourism Film Awards |
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The Institute for Tourism and
Development is now accepting applications for
the Film Contest for Sustainable Tourism. The
award is given to professional productions which
are committed to making tourism socially responsible,
environmentally compatible and sustainable. Winners
will take part in an awards ceremony during ITB
Berlin in March 2009, where an estimated 11,000
exhibitors from across the globe will be present.
Deadline for entries is 30 September 2008.
Further information: http://www.tourador-contest.org/tourador_start-en.html
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Aviation |
Emirates
Em-vironmental Initiatives |
Emirates are looking to improve
the eco-efficiency of their operations, coinciding
with the impending delivery of their first eco-efficient
Airbus A380. The ‘Em-vironment’
program will incorporate a global staff awareness
campaign, internal goals for energy consumption
and waste, increased recycling and training,
an international environment policy and conservation-based
resort projects such as the over 1600ha Wolgan
Valley Resort & Spa in the Blue Mountains
which is scheduled for completion in 2009.
Further information: http://www.emirates.com/english/about/environment
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http://www.emirates.com/english/about/emvironment/emvironment.aspx
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Research |
Mobile
Workforce Employment Connections |
Tony Charters and Associates released
key learnings of the third stage of the Grey Nomad
Mobile Workforce Project, funded under the Federal
Government’s Mature Age Industry Strategy
with support from Queensland Department of Employment
and Training.
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http://www.katherinegreen.com/images/aging_photo.jpg
Stage 3 of the Grey Nomad Mobile
Workforce Project involved a pilot employment
connections program in the Townsville region.
The pilot was carried out by Tony Charters and
Associates, funded under the Federal Government’s
Mature Age Industry Strategy with support from
Queensland Department of Employment and Training.
The objective was to test the viability, benefits,
costs and practicalities of engaging Grey Nomads
in voluntary and paid employment opportunities.
This was based on prior research undertaken
with both Grey Nomads and employers that indicated
both an interest and a range of potential benefits
that could be involved in these kinds of employment
arrangements.
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Twenty short term positions across
10 employers, incorporating a mix of paid and voluntary
positions were identified and placements coordinated
over a period of 3 months.
Feedback from pilot participants provided the following
key learnings:
1. Key employment sectors include tourism, events,
community services, transport and agrifood and businesses
in the region are both willing and able to provide
a range of opportunities and incentives that suit
Grey Nomad work profiles.
2. Both Grey Nomads and employers considered the
trial to be valuable, successful and viable and
would continue to support and be involved in taking
advantage/developing similar future opportunities
– both paid and voluntary.
3. Further development of the Grey Nomad volunteer
labour market in the region is achievable in the
short to medium term via partnership development
between Volunteers North QLD and the Campervan and
Motorhome Club of Australia.
This is considered viable in that a management and
delivery system is already largely in place across
Volunteering QLD offices.
4. Further development of the Grey Nomad paid labour
market in the region lacks an immediate champion/organisational
driver. Existing delivery systems tend to be outside
the communication touch points of Grey Nomads and
they are not in the main motivated enough to seek
employment outside these established communication
channels. |
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Contiki
Travel Trends Research |
New research has revealed that
experiences outweigh material possessions for
Australia’s young people, with international
travel topping the list for the next three to
four years. The Shades of Green Report released
by Contiki Holidays is a comprehensive overview
of the views and opinions of the Australian youth
travel market (18 to 34’s), providing the
latest trends and insights with a focus on green
and social issues.
Further information: http://www.contiki.com.au/pages/491-shades-of-green-report |
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Green
Business Travellers |
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A new survey by Deloitte shows
business travellers have begun to perform some
green practices routinely. The survey sampled
1,155 business travellers - defined as having
taken at least one business trip in the past year
that involved staying overnight at a lodging facility.
The top five environmental actions business travellers
expect lodging facilities to be taking are recycling,
energy-efficient lighting, energy-efficient windows,
placing cards in rooms to let guests request that
sheets/towels not be changed and environmentally
safe cleaning products.
Further information: http://www.deloitte.com/dtt/press_release/0,1014,sid%253D
2283%2526cid%253D206870,00.html |
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Best Practice
Guide for Tropical Forest-Based Tours |
Conservation International has
released a Practical Guide to Good Practice for
Tropical Forest-Based Tours. The guide was developed
by Tony Charters and Associates in collaboration
with the United Nations Environment Program, Rainforest
Alliance, the Adventure Travel Trade Association,
Responsibletravel.com and other partners. It provides
practical recommendations for tour operators to
assess and improve their sustainability performance
including visitor education, outreach to local
communities, interacting with wildlife and good
practices for specific tourism activities such
as hiking, caving or boating.
Further information: http://www.ecotour.org/xp/ecotour/resources/publications_factsheets.xml
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Protected
Areas |
More Great
Walks for Queensland |
http://www.epa.qld.gov.au/environment/park/cyberrangers/
archives/riparian/wildzone_images/04.jpg
The Queensland Government is investing
a further $6.5 million in Great Walks throughout
Queensland an initiative to create a series of
extended walks that provide visitors with access
to the unique and breathtaking natural wonders
and heritage of our parks and forests. After successfully
building and opening six Great Walks the Queensland
Parks and Wildlife Service is now preparing four
more walks in Carnarvon, Conondale Range, Cooloola
and Whitsunday Ngaro Sea Trail. Community consultation
for these walks is well advanced with construction
due to be completed by 2010.
Further information: http://www.epa.qld.gov.au/parks_and_forests/great_walks/more_great_walks/
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Certification |
Sustainable
Tourism Criteria Initiative |
The Sustainable Tourism Criteria Initiative will
bring together for the first time a globally relevant
set of sustainability criteria for the hotel and
tour operator sectors. It aims to develop a common
understanding of what sustainable tourism means
for the travel industry, media and governments.
Consultation has involved more than 1000 stakeholders
and a review of 50 certification and voluntary
sets of criteria already being implemented around
the globe. The criteria will be launched at the
World Conservation Congress in October 2008.
Further information: http://www.sustainabletourismcriteria.org/
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Australian
STAR Rating Website |
http://www.starratings.com.au/Images/banner.jpg
AAA Tourism the national tourism body of Australia’s
Auto Clubs has launched a new website to better
educate the travelling public about the Australian
STAR Rating Scheme and supporting programs –
Green STAR Accreditation and Access Information
Program. The website aims to increase consumer awareness
of STARS and provide consumer confidence when choosing
a place to stay from over 10,000 STAR Rated properties.
Further information: http://www.starratings.com.au/
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Funding |
Regional
Events Scheme |
Eventscorp is calling for applications
from event organisers in Western Australia for
round two of the Regional Events Scheme for
events held in the first half of 2009. The State
Government has committed $1 million over four
years for regional events in Western Australia
in recognition of their significance to local
communities. Each regional event application
will be assessed on its ability to attract visitors,
generate media attention and raise the profile
of an area. Applications close 15 August 2008.
Further information: http://regionalevents.westernaustralia.com
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http://www.tourism.wa.gov.au/Events/Pages/Regional_Events.aspx
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Q150 Funding
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http://www.q150.qld.gov.au/Funding/index.aspx
In 2009, Queensland will commemorate it’s
independence from New South Wales with special
celebrations across the length and breadth of
the state funded by the Q150 Community Funding
Program. Grants of between $2000 and $10,000 are
available to assist not-for-profit incorporated
community organisations, local councils and tertiary
institutions in staging activities and projects
that reflect the unique culture, heritage and
aspirations of diverse communities. Applications
close 5 September 2008.
Further information: http://www.q150.qld.gov.au/Funding/index.aspx |
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Tony Charters and
Associates
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