Edition 197 · November 2024

We welcome short stories on innovations, and success stories and stories that reflect the positive things that the tourism industry is doing to ensure that the industry returns and re-builds.

Submit stories to editor@tourforce.com

Legend of the Queensland and Australian tourism industry, Sir Frank Moore passed away on the 10 October 2024. The much revered and loved professional, mentor and colleague was widely renowned as the father of Queensland tourism. Sir Frank’s numerous contributions and leadership over the past four decades were instrumental in shaping the growth and direction of the tourism industry including his role in securing World Expo 88 in Brisbane and the establishment of the now Tourism and Events Queensland. He will be deeply missed.

Further information: https://en.wikipedia.org/wiki/Frank_Moore_(tourism_advocate)

The Queensland Government, through the Department of Environment, Science and Innovation, is inviting suitably experienced tourism operators who wish to partner with the Traditional Owners of Hinchinbrook Island (Munamudanamy), the Bandjin people and Girramay people to submit a proposal to provide a four-day, three-night guided hiking tour along the world renowned Thorsborne Trail from Ramsay Bay to George Point. The successful candidate will have priority access to group camping areas for guided tours, separated from free and independent hikers. Applications close 15th November 2024.

Further information: https://qtenders.epw.qld.gov.au/qtenders/

Round four of the Austrade Export Market Development Grants will open for applications from representative bodies on 12 November 2024. The funding program provides grants to Australian small and medium enterprises and their representative bodies to market and promote their goods and services globally, as well as undertake export training. Successful applicants will receive grant agreements covering up to two financial years supporting planned expenditure from 2025–26 to 2026–27. Applications will close once funding is fully allocated.

Further information: https://www.austrade.gov.au/en/how-we-can-help-you/grants/export-market-development-grants

Tourism Northern Territory is making a total $1.4 million available to expand Aboriginal cultural experiences and tourism product for park visitors. The Aboriginal Tourism Development in Northern Territory Parks and Reserves Grant Program will help Northern Territory owned and majority owned Aboriginal businesses and organisations to develop tourism product in 33 Northern Territory Joint Managed Parks; and to enable Aboriginal cultural experiences and tourism product for park visitors. Applications close 29 November 2024.

Further information: https://tourismnt.com.au/industry-toolkit/grants-funding/aboriginal-tourism-development-nt-parks-and-reserves-grant-program

UN Tourism and the TUI Care Foundation are inviting local artists and artisans in rural destinations across Africa to apply for the first-ever Tourism for Rural Development Small Grants Program. The Colourful Cultures initiative aims to empower rural destinations and enhance the benefits of tourism for local artists and artisans by progressing sustainable economic opportunities while safeguarding cultural heritage. Applications can be submitted by 2 December 2024.

Further information: https://www.unwto.org/news/un-tourism-and-tui-care-foundation-announce-grants-for-rural-artisans-in-africa

A new domestic carrier has announced its intention to enter the commercial passenger aviation market in Australia by launching flights between yet-to-be-disclosed destinations using Boeing 737-8 Max aircraft. Melbourne-based Koala Airlines was founded in 2018, before buying Desert Air Safaris, a pioneering company in air tours and charter flights that had been operating for over 50 years throughout Australia, PNG and the Pacific Islands.

The enterprise also boasts a groundbreaking technology platform that seamlessly integrates a range of aviation business applications, enabling comprehensive automation and harnessing the full power of artificial intelligence.

Further information: https://koalaair.com.au/

A Cruise Lines International Association report outlines how the cruise industry is working to be the best way to travel responsibly by achieving its sustainability commitments in climate action, tourism, conservation, diversity, and inclusion. Charting the Future of Sustainable Cruise Travel explores the many ways in which cruise lines are investing in new technologies, processes, and practices.

Further information: https://cruising.org/en-gb/Sustainability-UK/Latest-Sustainability-News/Charting-the-Future-of-Sustainable-Cruise-Travel

The International Air Transport Association has collaborated with the Aviation Sustainability Forum to launch a standardised audit program. The new Cabin Waste Composition Audit program aims to reduce cabin waste and has already been trialled covering 25 short, medium, and long-haul flights. Audit data will guide the airline industry and policy makers in their efforts to reduce the levels of waste produced and improve circularity by identifying opportunities for re-use and re-cycling.

Further information: https://www.iata.org/en/pressroom/2024-releases/2024-07-04-01/

The state of Oregon is home to one of the largest networks of electric vehicle fast-charging stations in the United States and they have brought together the private sector, universities and public agencies to facilitate the placement of Electric Vehicle charging stations in key areas around the state. Travel Oregon has developed itineraries for the Oregon Electric Byway as between Electric Vehicle charging stations are scenic routes dotted with environmentally friendly businesses hotels, spas, wineries, breweries and restaurants.

Further information: https://industry.traveloregon.com/opportunities/programs-initiatives/visitor-transportation-options/oregon-electric-byways/

Uber has partnered up with luxury safari specialist Aquila Collection to offer travellers the ability to book a half day safari in the Aquila Private Game Reserve near Cape Town in South Africa via the Uber App, 24 hours in advance. UberSafari follows on from the launch of UberBubbles in Paris, UberBalloon in Cappadocia and UberBoat in Mykonos. Every booking will also contribute to conservation efforts that help protect endangered species and ensure the preservation of South Africa’s rich biodiversity.

Further information: https://www.uber.com/newsroom/uber-safari/

Salter Brothers has unveiled its new global brand Ardour Hotels and Estates with the acquisition of the historic Kingsford Barossa, 45 minutes from Adelaide in South Australia. This will be the first destination for the new global brand Ardour Hotels and Estates brand which aligns with the formation of the Salter Brothers Hospitality management company. Ardour was born from the ambition of growing a portfolio of curated hotels and estates to offer luxurious hospitality experiences within naturally stunning settings for colleagues, families and friends to connect and celebrate.

Further information: https://salterbrothers.com.au/salter-brothers-set-to-unveil-its-new-global-brand-ardour-hotels-estates-at-newly-acquired-kingsford-barossa/

A space startup is developing high quality, high volume expandable space habitats to be used as extra accommodation ready to deploy in orbit. Funded by a range of private investors, the Max Space founders are two veteran entrepreneurs boasting over 40 years of work in the space industry including 25 years with NASA. The units they have been working on are packed for transport and inflate to once they reach low Earth orbit. The company has already developed a version which is booked for launch via a SpaceX rideshare in 2026.

Further information: https://getmaxspace.com/

NRMA Parks and Resort has opened a new nature-based resort at Mon Repos Beach near Bundaberg in Queensland which aims to be an industry leader in wildlife-friendly design, environmental sustainability and guest accessibility while providing close-up encounters with Australia’s largest mainland population of nesting marine turtles. Guests at Turtle Sands will also make the Turtle Protection Promise including minimising the use of lights after dark, staying off the beach at night and avoiding nesting sites during turtle season (October-April). The $28 million ecotourism project involved three years of planning and consultation with National Parks and Wildlife Service, Bundaberg Regional Council, the Port Curtis Coral Coast group, and the Queensland State Government.

Further information: https://www.bundabergregion.org/corporate/blog/989-nrma-turtle-sands-opens-in-bundaberg

Small Luxury Hotels of the World and Under Canvas have announced a partnership which represents the first outdoor resort brand for the boutique hotel group. Under Canvas is the leading outdoor luxury resort company in the United States with 13 locations near iconic national parks such as Acadia, Glacier, Moab, Yellowstone, Yosemite, and Zion. Under Canvas camps do not offer Wi-Fi and feature pull-chain showers, low-flow toilets, rechargeable battery pack chargers, and special lighting to mitigate light pollution and minimise their overall environmental footprint.

Further information: https://www.undercanvas.com/press-releases/under-canvas-partners-with-small-luxury-hotels-of-the-world-slh-as-first-outdoor-hospitality-brand-in-its-esteemed-collection/

The Artemus Group has unveiled plans for the next stage of the Howard Smith Wharves precinct to redefine Brisbane’s waterfront experience in time for the Brisbane 2032 Olympics and Paralympics. Central to the proposal is a 77-room nine-storey boutique hotel complete with retail space, pool deck, theatre, and music hall. Set to align with Brisbane’s Buildings That Breathe guidelines, the revitalised precinct will offer locals and visitors enhanced public spaces, pathways, parklands, boardwalks, dining, entertainment, and riverfront experiences.

Further information: https://www.artemusgroup.com/

The Australia Government has released a new report demonstrating the success and experiences of First Nations businesses involved in trade and international tourism. The First Nations Businesses Succeeding Internationally Report highlights the contribution First Nations exporters, importers and tourism businesses make to the community and creating jobs. This research is the first of its kind to use data from the Australian Bureau of Statistics and Supply Nation. It was developed in partnership with the Department of Foreign Affairs and Trade, and the Australian Trade and Investment Commission

Further information: https://www.trademinister.gov.au/minister/don-farrell/media-release/first-nations-trade-and-tourism-businesses-shine-new-report

The World Travel and Tourism Council have launched a landmark report showcasing the sector’s role in driving economic growth, particularly in remote regions, and its vital contribution for cultural preservation and community empowerment. The report Supporting Global Indigenous Tourism shows how Indigenous tourism also plays a crucial role in preserving cultural heritage, languages, and traditional practices. It shares specific case studies and examples from across the globe and discusses the importance of this segment to the wider travel and tourism ecosystem.

Further information: https://wttc.org/news-article/indigenous-tourism-to-inject-67bbn-usd-into-global-economy-says-wttc-report

Crypto-native travel platform Travala.com is integrating with global travel marketplace Skyscanner to make booking with cryptocurrencies possible within the global travel marketplace. The partnership aims to make travel planning more flexible and accessible to travellers who prefer using alternative payment options to book. The integration with Skyscanner makes Travala.com discoverable alongside online travel agencies such as Expedia, Booking.com, and Agoda. Travala.com also has integration-focused partnerships with Kayak and airline content through the new distribution capability standard.

Further information: https://www.travala.com/blog/travala-integrates-with-skyscanner/

Kingfisher Bay Resort on K’gari (formerly Fraser Island) is launching a new light show experience in September 2024. Illumina is created by international light artist Bruce Ramus who is behind the famed Wintjiri Wiru at Uluru. The 20-minute ‘Return to Sky’ nighttime show will offer visitors a narrative that connects guests with the movement, texture, and colours of K’gari.

Further information: https://www.kingfisherbay.com/illumina-kgari.html

Accor has signed a three-year partnership with World Monuments Fund to protect cultural heritage, strengthen local communities and curb overtourism. The partnership aims to distribute tourism flows by showcasing monuments and heritage places beyond traditional tourist hotspots. It will also help new destinations emerge through sustainable and responsible development of the travel sector. The collaboration will continue to unfold over the next three years with the first initiatives beginning in 2025.

Further information: https://www.wmf.org/press-release/accor-partners-world-monuments-fund-commitment-cultural-heritage-conservation

The first stage of the Wangetti Trail in Tropical North Queensland has officially opened with the new nearly eight-kilometre dual-use track running from Palm Cove Jetty to Ellis Beach for hikers and mountain bike riders of most ages and fitness levels. Traditional Owners have been involved in the project with up to 12 Caring for Country Officers employed directly for the protection of cultural heritage during construction. The full 94-kilometre trail is scheduled to be completed in 2026 spanning three national parks and a World Heritage area. The Queensland Government is funding the $47.1 million ecotourism project which includes an investment of $8 million from the Australian Government’s National Tourism Icons Program.

Further information: https://statements.qld.gov.au/statements/101343

Tourism Australia has released a quick guide to help you showcase your accessible tourism offering online. Improving accessibility is key to ensuring everyone, regardless of ability, can enjoy our incredible tourism experiences. This guide offers tips and tools to make your online communications clear and approachable for people with disabilities.

Further information: https://www.tourism.australia.com/content/dam/digital/corporate/documents/quick-guide-for-communicating-your-accessible-tourism-offering-online.pdf

Wheel the World has announced a new partnership with Expedia Group to map over 300 hotels in top destinations to help make travel more accessible to people with disabilities. Their global team of mappers is gathering detailed accessibility information through the Accessibility Mapping System to ensure travellers with disabilities can make informed choices with confidence by having access to accurate and reliable details before booking their stay.

Further information: https://mytourismiq.com/news/wheel-the-world-and-expedia-form-new-partnership-to-source-and-book-accessible-travel/

Esperance has introduced the ‘The Esperance Promise,’ a responsible tourism initiative aimed at preserving the region’s natural beauty and community values. Launched in partnership with Australia’s Golden Outback, the initiative encourages visitors to travel sustainably and safely. Businesses and locals are urged to champion the Promise, fostering positive interactions between tourists and residents.

Further information: https://esperancepromise.com/

Visit Oceanside has launched Kind Traveler’s Every Stay Gives Back community impact program. It becomes the first destination partner in San Diego County to join the initiative which is part of a statewide collaboration with Visit California. It aligns with Visit Oceanside’s Sustainable Tourism Master Plan and responsible travel platform designed to inspire and educate travellers on making environmentally, socially, and culturally conscious travel choices. A portion of every guest stay will also support local charities dedicated to ocean conservation and healthy food systems in the Greater San Diego area.

Further information: https://www.kindtraveler.com/content/visit-oceanside-launches-kind-travelers-every-stay-gives-back-program

Intrepid Travel has released its annual Not Hot List, featuring 10 lesser-known destinations that deserve the spotlight for travel in 2025. The Not Hot List seeks to address overtourism by inspiring travellers to consider lesser-known destinations and unique experiences around the world where they can have a positive impact on communities and local economies such as Morocco, Pakistan and Greenland. It includes third-party statistics, trends and local insight in regions that are seeking to encourage travel and forge meaningful connections far beyond the typical tourist experience.

Further information: https://www.intrepidtravel.com/au/newsroom/releases/intrepid-releases-2025-not-hot-list

The International Visitor Conservation and Tourism Levy applied to eligible international visitors to New Zealand has increased to NZ$100 (around AU$90) to help manage the country’s tourism impact and ensure higher-quality visitor experiences. The levy aims to address current challenges in the tourism and conservation systems. Markets affected include the U.S., China, U.K., India, South Korea and Germany.

Further information: https://www.beehive.govt.nz/release/ivl-increase-ensure-visitors-contribute-more-new-zealand

The World Travel and Tourism Council have launched a unique initiative aimed at providing support and resources to small and medium tourism enterprises. The ‘Together in Travel’ platform is designed to provide tools and resources needed to accelerate business growth and ensure voices are heard on a global scale. Subscribers will have access to a wealth of content, networking opportunities, and educational programs. Next year, the initiative will also introduce additional paid subscriber options offering enhanced features and benefits to further support businesses in their journey towards success.

Further information: https://wttc.org/news-article/wttc-launches-together-in-travel-to-empower-small-and-medium-enterprises-in-the-global-travel-and-tourism-sector

The European Travel Commission has undertaken an initiative to bolster the resilience and understanding of European tourism destinations regarding the impacts of past and potential crises on the tourism industry. The Crises in Tourism: Impacts and Lessons from European Destinations report, and accompanying Crisis Management Checklist aims to equip National Tourism Organisations and their partners with the necessary tools to navigate the complexities of crisis management effectively.

Further information: https://etc-corporate.org/reports/crises-in-tourism-impacts-and-lessons-from-european-destinations/

Intrepid Travel is supporting team members from around the world to undertake Cornell University’s Sustainable Tourism Destination Management course created by the Cornell Centre for Sustainable Global Enterprise. The online course aims to train global hospitality and tourism professionals in using sustainable practices across all areas of the tourism industry.

Further information: https://www.intrepidtravel.com/au/newsroom/releases/cornell-university-sustainable-destination-management-course

Visit Finland has developed the Sustainable Travel Finland program for tourism companies and destinations to be able to respond to changing demand and future sustainable development. Companies and destinations need to meet the criteria of the seven-step program as well as have a third-party environmental certification to qualify for the label including taking actions to mitigate the harmful impact they could have on the planet, people and communities.

Further information: https://www.visitfinland.fi/en/liiketoiminnan-kehittaminen/vastuullinen-matkailu/sustainable-travel-finland

Winners of the World Sustainable Travel and Hospitality Awards have been announced at the inaugural ceremony in Belize. The awards recognise, celebrate and share the stories of individuals and organisations accelerating change and making an impactful contribution to sustainable travel and tourism.

Further information: https://sustainablehospitalityalliance.org/wstha/

Lemongrass a B Corp-certified PR and content agency for travel brands has released its Annual Travel Trend Report 2025 which features commentary from travel media experts and insight from leading industry changemakers. The report highlights key trends shaping the future of travel including the backlash against over-tourism, the rise of Frontier Travel and Tofu Tourism, and the growing emphasis on sustainability and ethical practices.

Further information: https://www.lemongrassmarketing.com/about-us/trend-report

A new Virtuoso report aims to create a database of sustainable practices that can be used to identify trends and insights from the luxury perspective. The Virtuoso Impact Report: Sustainable Travel 2024 explores the perceptions of sustainability among luxury travel and identifies opportunities to enhance support for travel advisors and travellers on their sustainable travel journeys. The survey saw responses from 482 Virtuoso partners from 70 counties, along with over 100 advisors from 14 countries.

Further information: https://www.virtuoso.com/travel/sustainable-travel

American Express has released a report on the trends shaping the upcoming holiday season including consumers embracing travel and experiences over traditional gift-giving. The Amex Trendex report also indicates a rising trend in ‘me-cations’ or holidays focused on personal well-being, meaningful connections, and self-care. The online survey was conducted with consumers from Australia, Canada, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Singapore, Spain, the United Kingdom, and the United States.

Further information: https://www.americanexpress.com/en-us/newsroom/articles/thought-leadership/amex-trendex-reveals-travel–entertainment-and-shopping-trends-f.html

A new report published by the Tourism Workers’ Alliance and authored by the University of Surrey Business School identifies the key risks and opportunities for improving labour and human rights in travel and tourism. The report examines the current trends, projections, risks and opportunities in the travel and tourism industry based on a literature review and in-depth interviews with industry leaders, global trade unions, and financial experts. It also offers recommendations to help create a fairer and more sustainable future for the industry.

Further information: https://www.surrey.ac.uk/news/tourism-industrys-path-success-lies-ethical-labour-practices

The 9th World Tourism Organisation (UN Tourism) World Forum on Gastronomy Tourism will be hosted in Manama, Bahrain on 18-19 November 2024. The forum aims to promote the exchange of experiences between experts in tourism and gastronomy, to identify good practices and to promote gastronomy tourism as a factor of development of destinations.

Further information: https://www.unwto.org/9-World-Forum-Gastronomy-Tourism-Bahrain

Tourism Fiji has partnered with the Adventure Travel Trade Association to host the inaugural AdventureNEXT summit in Fiji from 20-22 November 2024. The event will feature famils, keynote speakers and workshops for international buyers and media.

Further information: https://events.adventuretravel.biz/adventurenext/fiji-2024

The Australian Tourism and Hospitality Skills Symposium will be held in Brisbane on 26 November 2024. The event will bring together skills training and higher education providers with employers in the tourism sector to explore solutions to workforce gaps in the hospitality sector.

Further information: https://www.iteca.edu.au/ITECA/Content/Events/tourism/home.aspx

The 3rd World Sports Tourism Congress will be held in Madrid from 28-29 November 2024. It will bring together sports tourism stakeholders to share innovative ideas, best practices, and insights including strategies for effectively promoting destinations through events and sponsorships.

Further information: https://www.unwto.org/events/3rd-world-sports-tourism-congress

The first UN Tourism Conference on Tourism for Rural Development will be held in Hoi An, Vietnam from 9-11 December 2024.

Further information: https://www.unwto.org/events/first-un-tourism-conference-on-tourism-for-rural-development